Pick any big name in young Hollywood—Hailee Steinfeld, Lily James, Margot Robbie—and one (or more) of the Streicher sisters is probably behind her beauty look. Jenn, Kristie, and Ashley Streicher are a makeup-brows-and-hair (respectively) trio exploding on the West Coast. And now, they finally have their own chic space to work out of in Beverly Hills called Striiike. I caught up with the three women to talk about what it was like growing up together and, of course, their beauty secrets.
What was it was like growing up in the Streicher house?
Jenn: “We grew up in northern California outside and in nature. Beauty definitely wasn’t on our radar. Kristie and I played and fought a lot, whereas I was more of a mother figure to Ashley.”
Kristie: “We camped a lot and played in the dirt, the trees, the rivers—not superfem-beauty-girlie at all!”
Ashley: “I’m much younger than Jenn and Kristie, so I had two very cool motherly sisters. For my high-school prom, I remember going into the city (San Francisco) and getting to shop with them for the dress. And then I got to get my hair and makeup done at the salon where Kristie worked at the time.”
Did you learn any beauty advice from your mom?
Jenn: “I don’t remember her spending a lot of time in front of the mirror, but she has always been an avid exerciser. And she did give Kristie and me perms at a very early age.”
Kristie: “She was a real DIY-er. I remember her waxing her own bikini line—ouch! She would order mineral makeup powder in different shades and mix them together. And she always said to smile and be confident and kind because it’s beautiful—and contagious.”
Looking back, are you surprised you all ended up working in beauty?
Jenn: “Kristie and I got into beauty right out of high school, and I remember telling Ashley she should go to college and get a real job.’ But she went to hair school instead.”
Ashley: “I guess I am a little surprised, because none of us take our own beauty routines too seriously. But at the same time, it’s all we’ve ever done. We each started fresh out of high school.”
Which of you is the most likely to take bigger risks?
Jenn: “Kristie is definitively a big risk taker when it comes to fashion. She can wear just about anything (or close to nothing).”
Ashley: “For sure Kristie is the biggest risk taker of all of us. Just last week, she bleached out her eyebrows and colored them a really pretty violet color. It of course looked great on her.”
Kristie: “I was a hair model for a color show and gave them free rein, and I ended up with a green Mohawk! Then I shaved my head, which was quite liberating but also made me realize the femininity that long hair gave me. I found myself overcompensating by wearing more makeup and jewelry.”
What are your three favorite products?
Jenn: “Beautyblender, eye cream, and blush.”
Kristie: “Aforé Oil,Mary Kay Brow Gel, and__Hourglass Lip Oil__.”
Ashley: “Blush (anything pink), Balm Dot Com by Glossier, and Moon Juice juices and beauty tonics.”
What beauty trend are you most excited to see right now?
Jenn: “Full brows and dewy, natural skin.”
Kristie: “Fuller brows, less makeup, and lived-in’ hair color.”
Ashley: “I would have to say the bob. It’s nice to see women cutting all their extensions off!”
For more tips and tricks from the Streicher sisters, check out:
• 12 Ways to Make Over Your Look—Without Going Broke
• Have You Been Filling In Your Brows With the Wrong Color?
• How to Fake a Smooth and Sexy Chest