As the great 14th-century poem Pearl goes, “The more, the merrier.” That’s a popular reference, right? Or maybe it’s from Clueless, IDK. Regardless, cosmetic companies are taking it to heart. An explosion of every-person-colored makeup is hitting counters daily, and we couldn’t be happier about it. Everyone should have the chance to experience makeup that makes them feel great, and the new Laura Mercier Translucent Loose Setting Powder shade suited for darker skin tones does just that.
Hot on the heels of what feels like every brand broadening shade ranges, we wouldn’t call this a fad—more like an eye opener. In the base category alone, inclusion is the name of the game. If you’ve ever struggled to find your shade, these are the brands to try. From color correctors like Urban Decay’s Naked Skin Color Correcting Fluid expanding to include a new Deep Peach option, to Tarte’s cult-favorite Shape Tape Contour Concealer broadening to 14 options, to foundations like the Kat Von D Lock-It one going for 30 shades and BareMinerals bumping their OG range to likewise 30 colors. Yes, 30 is the new standard. And Lancôme’s Teint Idole Ultra Wear is going for broke with 40 (!). The nude lip scene is equally expanded, from the Kat Von D Everlasting Nudes Collection to Bite’s huge range of 22 new lip pencils.
Obviously, there’s something in the water and the people want more. This latest launch goes for it as one of the most low-key exciting yet. Every MUA’s favorite powder, the Laura Mercier Translucent Loose Setting Powder, is now available in a sheer, warm cocoa brown. Made for medium deep to the deepest skin tones (and formerly only available in a single shade), the launch made waves on Reddit. Users sent off sentiments like, “Seeing this made me scream as I just purchased the original translucent and just hoped that it wouldn’t make me look ashy. Glad there’s another option now!”
That pretty much sums it up. While the new shade might not work for everyone, it’ll work for more people than just the one translucent shade. According to Reddit user, it’s sheer enough to slide on most light skin tones, but can leave a “noticeable whiteness” on darker skin. The new shade slipped into Sephora and we’re still eagle-eyeing for Insta swatches. This tutorial gives a feel for the shade, though. Even if you were set and dandy with the first, it’s worth a watch for her pure joy at the shade match. We love the bewilderment in her voice at, “This right here, it’s my skin tone.” That’s the second of best feeling in the world, being understood.
The new Laura Mercier Translucent Loose Setting Powder shade is available now for $38 on sephora.com.
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