Counterfeit beauty is a major industry — almost as expansive as the beauty industry itself. Unfortunately, it’s not as well-known an issue as, say, counterfeit fashion is, despite being, arguably, far more dangerous, since you’re actually ingesting a bit of lipstick and applying products directly to your skin. You never know what’s inside fake makeup. According to a report from the U.K.’s Police Intellectual Property Crime Unit (PIPCU) back in 2015, everything from arsenic to mercury was found in counterfeit foundations, lip glosses, and mascaras. Ewww.
One girl recently fell prey to the scam-y system, accidentally purchasing a counterfeit Urban Decay Naked 2 palette from a discount shopping app, so she decided to post photos of the fake palette to Imgur, in an attempt to help warn other shoppers about the dangers of buying counterfeit beauty.
The girl, who goes by catimakittycat42 on Imgur, wrote:
“I accidentally ordered a fake Naked 2 eye-shadow palette from Groupon. They were gracious enough to refund me right away, but they didn’t ask for me to return the fake one…. [I] thought I would make a post to compare the fake and real [palettes].”
The photos compare the counterfeit Urban Decay palette to a real Naked 2 palette, and there are obvious differences. Most noticeable is the packaging; the counterfeit product’s packaging doesn’t look anything like Urban Decay’s real packaging. The actual makeup is slightly less obvious. For a beauty newbie or a less seasoned shopper, it would definitely be difficult to tell the difference between the real and the fake, though catimakittycat42 says she “immediately knew it was a fake” upon opening the package, since she already owned another Naked palette.
The top is real and the bottom is fake.
Learn more about counterfeit beauty:
- Here’s What Counterfeit Beauty Products Look Like
- Here’s Proof It’s Really Hard to Tell if a Beauty Product Is Fake
- Kylie Cosmetics Counterfeit Makeup: Everything You Need to Know
Bottom line, if you love makeup but can’t shell out the dough for high-end products, dupes are your best bet. NYX and Colourpop have a slew of great high-end dupes, and the Instagram account Dupe That helps you find the best affordable lookalikes. And remember to always buy your makeup from a certified retailer: It’s the only way to know for sure you’re getting exactly what you paid for.
Now, check out our review of Urban Decay’s Naked Smoky palette: