UPDATE (April 26, 2018): Almost exactly one month after the town crier of beauty sneak peeks, @trendmood1, teased Urban Decay’s Beached Palette, the eight-shadow set has finally arrived. Inspired by Southern California, the palette is made with the brand’s proprietary Pigment Infusion System to create a velvety texture, long-lasting and rich color, and blendability. The mix of matte and shimmery nudes, bronzes, and turquoise shades is practically a metaphor for skinny dipping, don’t you think?
It’s launching exclusively at Ulta and ulta.com on April 27. However, it’s not the only product being introduced tomorrow. Urban Decay is also including two 24/7 Glide-On Eye Pencils in the Beached collection: popular shade Goldmine, a gold shimmer with matching micro-sparkle, and a brand-new shade called Lucky, a metallic burnt orange that, like the palette, is an Ulta exclusive.
Also coming only to Ulta are three new Vice Lipstick shades: Tower 1, a light metallic peach that shifts pink, Heatwave, a metallic rust, and 100 Degrees, a sheer, bright coral-pink.
These all join the original member of the Beached collection, Beached Bronzer ($30), a silky, matte powder formula that comes in two shades, the light-medium Sun-Kissed and medium-dark Bronzed.
This post originally appeared on March 26, 2018:
Another day, another eye shadow palette making us wish summer would stop taking its sweet time to arrive already. Making the anticipation even more unbearable, Urban Decay is about to launch the ultimate summer eye shadow palette.
Urban Decay has been turning up the heat lately with the release of a sassy new eyes and cheeks palette and a mega-shine lip gloss so shiny it will turn your lips into actual mirrors. Now, the brand behind one of the most iconic shadow palettes of all time has us jonesing yet again with the forthcoming Beached Eye Shadow Palette, which will join Urban Decay’s existing Beached Bronzer ($30) family in making your own personal heat wave just a few swipes of pigment away.
The first peek at the palette (which didn’t come with a release date yet), courtesy of beauty trend spotter Trendmood1, is peak summer beauty goals. Just looking at the eight summery shades has us almost feeling the sand between our toes. There’s Salt, a sandy matte shade; Blaze, a warm sun-kissed orange hue; Heatwave, a fire-y red-brick shimmer; Daybreak, a perfect beachy peach; 16th Street, a sparkly bronze; Double Dip, an inviting turquoise shimmer; Plunge, the perfect shade of aquamarine shimmer; and Wedge, a toasty brown. See the swatches below and prepare to feel temps rise.
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It’s almost as if Urban Decay plucked every color from a beach painting and reverse-paint-by-number’ed it into this coastal-inspired color palette. Can’t you imagine the turquoise teals of the Pacific, the sandy neutrals of the boardwalk and the shore, plus a few vibrant splashes (not unlike what you’d find on an airbrushed bikini tromp l’oeil beach cover-up).
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Now all you need is your SPF and you’re ready for summer (even if the weather forecast hasn’t gotten the memo yet).
For more beauty to make it feel like summer:
- Marc Jacobs Beauty Is Expanding Its Coconut Collection in
- Maybelline Is Launching A Lemon-Scented Eyeshadow
- Morphe’s Brontour Palette Lets You Bronze and Contour At the Same
Now you can match your beach eyes to your beach hair: