When makeup artist Pat McGrath — aka “Mother” to those who worship her work — launched the first of her hotly anticipated product line, the packaging was one of the buzziest topics of conversation. Its shiny exterior and sequin-packed insides not only made for many an iconic Instagram moment, but also managed to stand out as something visibly unique and special in the beauty world. Naturally, it didn’t take long for the packaging to become synonymous with the legendary makeup mogul.
So when everyone’s go-to copycat-callout account, @diet_prada, pointed out a recently launched Victoria’s Secret product with uncannily similar packaging to that of McGrath’s, people got pissed. Fashionista first noted the comparison, which features a tiny size of VS’s Bombshell fragrance encased in a metallic sleeve, filled with — you guessed it — oodles of sequins. The side-by-side photo says it all, as the only obvious differences between the two items are the size and the sticker on the front.
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As you might expect, McGrath loyalists swiftly came to her defense, with many disgusted and calling it a blatant rip-off. “My heart is breaking for @patmcgrathreal Ain’t NOBODY touch her!!!,” wrote one commenter. “how dare they do this to @patmcgrathreal?” wrote another. And the list goes on and on. What’s more, even McGrath herself commented, writing, “I LOVE UOOOO @diet_prada ⚡️⚡️⚡️❤️❤️❤️.” So that happened.
In its caption, @diet_prada went in on the lingerie brand, writing, “In 2017, women are not shopping @victoriassecret the way they used to. They’re still offering padded bras, airbrushing, and ill-advised ‘tribal’ runway looks to a world of women who are increasingly questioning the status quo,” and then for the kicker: “Another new strategy – knocking off the mythical goddess @patmcgrathreal and her instantly iconic makeup packaging.”
They wrapped it by writing that the way to win women back is not by copying them. Allure reached out to Victoria’s Secret, but the brand declined to comment.
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