Social media is full of all different kinds of makeup challenge videos (remember the viral “100 layers of” trend?)—but this challenge from Zendaya and James Charles, masterminded by the folks at CoverGirl, has to be the most entertaining we’ve seen so far.
To promote its new truNAKED Jewels eyeshadow palette, CoverGirl enlisted brand ambassadors Zendaya and James Charles, (the brand’s first male spokesperson) to create a blue-and-purple eye look with the bold new palette. The kicker? They only had ten minutes to complete the look.
More from Zendaya and James Charles:
- Meet the First Male CoverGirl, James Charles
- This James Charles Mrs. Claus Tutorial Is the Most Festive Thing You’ll See Today
- The Skin-Care Product Zendaya Uses for Just About Everything
The stars opted to approach the challenge in different ways: While Zendaya started with the brand’s supersaturated Intensify Me! turquoise liquid liner pen, makeup whiz Charles began his look with an intensely pigmented purple shade from the palette. From there, they both built the look out, going by the mantra “when in doubt, blend it out.”
In the end, both ambassadors succeeded in creating ultrabold (and surprisingly well-executed in such a short amount of time) smoky eye looks using the palette’s uberpigmented colors. Charles’s narration beat out Zendaya’s—he is, after all, a seasoned beauty vlogger—but she killed it in the execution department, creating a bright, but wearable, purple-and-blue eye look.
As with any challenge, though, there can only be one winner. So who took the crown? Watch the video below to decide for yourself.
Now, watch Zendaya share five ways she would change the world in the video below: