UPDATE (May 24, 2017 8:45 a.m. EST): If you weren’t able to find the Natasha Denona Sunset Eyeshadow Palette at your local Sephora, we have some major news for you: It’s back! The copper-filled kit finally restocked on sephora.com. For how long? We’re not sure how much the beauty store has in stock this time, so we recommend adding it to your basket as soon as you possibly can. The last time the $129 palette was on sephora.com, it sold out in just one hour. Why? Keep scrolling to find out all about its magic.
This post originally appeared on May 15.
Seeing the words “out of stock” next to a Kylie Cosmetics Lip Kit or Too Faced palette days, sometimes even hours, after it launches is as expected as Meryl Streep slaying a scene. We didn’t expect the Natasha Denona Sunset Eyeshadow Palette to fly off digital shelves in the same way, though. Why? It’s $129, which is quite a bit more than one might typically drop. That hefty price tag didn’t stop it from completely selling out on sephora.com, beautylish.com, and nastashadenona.com after launching last Friday, May 12. According to Natasha Denona, it took only an hour for people to scoop up every single one of the Sunset Eyeshadow Palette.
So, what’s the hype all about? Well, the formula is simply 100. Natasha Denona has gained a cult-like fandom on the Internet for its intensely pigmented eye shadows that last forever and a day. Allure editors, in particular, love how they don’t budge or fade away as the day goes on. (You know how eye shadow likes to play that disappearing act.) With this palette, however, both the metallic and matte shades look just as good at 5 p.m. as they did at 8:30 a.m. Plus, the shadows are creamy and soft, making them perfect for created a well-blended, Instagrammable smoky eye look.
The color scheme is also fire — literally and figuratively. Like the popular Anastasia Beverly Hills Modern Renaissance Palette, the Sunset Eyeshadow Palette is all about warm tones like rusty oranges and deep burgundy in matte, metallic, and duo-chrome finishes. It also includes a handful of coppers — and ICYMI, copper is about to be about to be on everyone’s lids come summer. This palette makes it almost too easy to try the trend. The best part of warm tones is they look good on a variety of skin tones, even if you have cool undertones. You won’t be left with untouched shades because they don’t look good with your complexion or even hair color. (We all know that’s the biggest downside of investing in a palette.)
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We have some good news, though. Sephora tells Allure that the Natasha Denona Sunset Eyeshadow Palette is still available in-store at select locations. Maybe your local Sephora is one of the lucky ones. If you’re feeling uneasy about the price, think of it this way: Each of the 15 eye shadows are $8.60 each. If you were to shop the separately, they would be $25 to $29 each. So upon first glance, $129 might seem steep, but you’re actually saving about $246. When you think of it this way, the price is right.
We reached out to Sephora to find out when the limited-edition palette will be restocked online and will update this post when we hear back. In the meantime, you can sign up to be notified as soon as it’s back on sephora.com.
Palettes you can shop online right now:
- OMG, This Is What the Becca x Chrissy Teigen Highlighter Palette Looks Like
- Sephora Just Dropped a Genius Palette Filled With Venn Diagrams — Made From Eyeshadows
- See the New Anastasia Beverly Hills Glow Kit on 3 Different Skin Tones
Now, go behind the scenes of Zoë Kravitz’s June 2017 cover shoot: