Poor brown eyeliner. It’s not considered the sexiest eye makeup ever. So often does it get cast aside as “boring,” “everyday,” or least exciting of all, “office appropriate.” It’s often banged up in our makeup bags or bought in a rush at the drugstore when necessity strikes, when in reality, it might just be the most important thing in there. Yes, all that I just said is true: It is utilitarian and great to wear every day. But today in Paris, first at Chloé, then a few hours later at Balmain, makeup artists proved that brown eyeliner isn’t just a makeup bag staple—it may truly be the sexiest eye makeup product in there.
But brown liner really took center stage at the most talked about (and ‘grammed) show of the day, Balmain, which featured big-name models like Gigi, Jourdan Dunn, Natasha Poly, and former Victoria’s Secret darling Doutzen Kroes. Echoing hairstylist Sam McKnight’s slicked-down, side-parted hair, makeup artist Tom Pecheux created an equally high-shine smoky eye. His main product? M.A.C. Teddy Eye Kohl with a smidge of black layered on top. After applying loads of black mascara first and not worrying about it getting on the skin (yay messiness!), Pecheux traced the brown pencil thickly around the top and bottom lashes. He then scribbled a bit of black pencil along the top lashes only, buffing out the pigment with a shadow brush and topping the whole thing off with clear eye gloss. “It’s also not as aggressive as if we used just black,” said Pecheux. “The brown warms everything up, keeping the makeup from looking rough, tough, or mean, but instead incredibly sexy.” Hearing that—and seeing these two looks come down the runway today—you may never look at this boring old brown pencil the same way again.
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