We found the secret to winning at life, er, work: red lipstick. A New York Post survey conducted by former DKNY PR girl Aliza Licht asked 460 women on Twitter what they thought when women wore red lipstick at work: 91.2 percent thought it was totally appropriate and 78.8 percent thought it made the woman look more confident. To keep this red-lipstick party going, we’ve found four scientifically proven reasons to wear red lipstick every day of your life, if that’s your thing.
People will think you’re younger than you are. A study conducted by Chanel’s R&D division and researchers at Gettysburg College in Pennsylvania found that facial features—like lips and eyebrows—get noticeably paler as you age because your skin gets darker. When a woman is young, her lips are much redder than her skin, creating an image of youth. When older women wear red lipstick, they can mimic that effect by creating a strong contrast again. “The redness of the lips decreases with aging, but the skin that surrounds the lips actually becomes more red, so the redness contrast between lips and the rest of the face decreases with age and that certainly is something that can be manipulated with makeup,” says Richard Russell, the lead researcher of the study.
If you’re a waitress, you’ll probably get better tips. This will probably happen only with your male customers, but hey. A study from the Université de Bretagne-Sud in France found that waitresses who wore red lipstick got better tips from men. And this worked only with red lipstick. When they wore other colors, they didn’t get better tips.
It could make you more competent at work. In 2011, The New York Times looked into a study conducted by Procter & Gamble and Harvard University that found that women who wear bold makeup are perceived as more likeable and competent in the workplace. When men and women were asked to look at pictures of 25 women of all races with different degrees of makeup on, the pictures of the women with dark eye and lip makeup were viewed as more competent than the ones who were more bare-faced. “There are times when you want to give a powerful I’m in charge here’ kind of impression, and women shouldn’t be afraid to do that,” says Sarah Vickery, one of the authors of the study.
You’ll take more selfies (which is a good thing). The more red lipstick you wear, the more selfies you take, therefore the more confident you are (well, in theory). That’s what one study conducted by CoverGirl and Harvard says. After surveying 1,000 women, the researchers found that those who wear lipstick post twice as many selfies a week as those who like to go natural. And women who wear red lipstick post three selfies a week, on average. The study also found that women who wear lipstick four or more days of the week had significantly higher confidence levels than those who wear it less. So grab your favorite red lipstick (here are some of our favorites) and wear it proudly.
How to make red lipstick work for the beach: