Marc Jacobs has been on Instagram for less than a year, but he’s certainly up to speed. This morning, the famed designer used his account to announce some pretty huge news: His good friend, actress Winona Ryder, is the new face of Marc Jacobs Beauty, showcasing her role with a gorgeous ad for his spring 2016 collection. Surprisingly, this is Ryder’s first beauty campaign. While she’s worked with Jacobs in the past, starring in campaigns for his fashion line, she’s never lent her doe eyes and impeccable bone structure to a cosmetics brand before. To celebrate this momentous occasion, I sat down with Ryder to talk all things beauty, Beetlejuice, and what it’s like to be considered a major style icon.
Tell me a little about your relationship with Marc. What’s it like working with him?
“It’s fantastic, and it’s a huge honor. I don’t think I’ve ever done a beauty campaign before, so that’s very flattering. What I love about Marc—and there are many things—is that we both have a very similar penchant for past eras, and the history of fashion and culture. I’ve always loved the way that he incorporates all of that into his work without just ripping it off. I also love the people he chooses [to work with], because they’re so unique and so cool. And the fact that he’s included me in that group is just an enormous compliment, and it means a lot to me personally. He doesn’t go for the cookie-cutter woman, for lack of a better expression. To me, all of his muses are gorgeous but in a very unique and ageless way. It’s people from all different walks of this industry, whether it’s music or acting or people like Sofia [Coppola], who to me is just stunning.”
So what was it like shooting your first beauty campaign?
“It was a long day but an amazing one. I hate to sound so clichéd, but it was a lot of fun. Look, I’m not a model, so doing any kind of fashion shoot I need a little bit of help in terms of the fact that I don’t naturally fall into the poses or whatever. I’m always trying to get camera guys to tell me what side is the better one for me because as an actress, it’s important not to be aware of stuff like that.”
Interesting, I mean, that makes sense.
“Yeah, I mean, everyone there was just so nice and made me feel comfortable, which is enormously important. One thing that I’ve learned over the 30 years I’ve been doing this is that you can have everybody in the room saying, ‘This looks great. You have to wear this.’ But if you don’t feel like it looks great, you’re not going to photograph well. So it was really great to be in sync on all of that with such incredibly creative and talented people.”
Are you a makeup lover?
“You would think that by now, with what I do, I would know how to apply makeup. But I’m actually quite terrible at it and very, very lucky that I don’t need to wear a lot in my everyday life. I’ve always just stuck to tinted moisturizer and you know…”
“Yeah. I mean, I’ve spent my life having other people apply it, and it’s weird because you would think that I would have picked up all these amazing tips, but it’s actually the opposite.”
What’s one of your favorite products from Marc’s line?
“Probably the stick eye shadow [Twinkle Pop Stick Eyeshadow]. It’s in a tube that you can roll up, and it’s really soft. It looks like a very thick, creamy eyeliner, but it’s a shadow. I have this trick where I put it on and then wipe it away so it has that next-day look.”
So we were talking in the office today about how you’re such a beauty icon for our generation. Is that something you think about?
“Honestly, it’s not healthy to spend a lot of time considering anything like that. Again, not to sound totally clichéd, because I know this has been said far more eloquently by other people, but I do really believe that it comes from the inside. Of course there are beautiful models to look at, but I do feel like it comes from something else; it’s an inner thing. I don’t know, when I started out acting, I really was not—and I’m not trying to be self-deprecating—I was not considered a beauty. I was the opposite of what was going on in film. In the ’80s, it was all about blondes and a very different look. The first five things I did, I was cast as what was literally described in the script as ‘the ugly duckling.'”
Oh, my God, really?
“I’m not joking. It never upset me, I always thought I wanted to be more of a character actress. So when people say something like that—that I’m an icon—I’m not really sure what it was that people saw. I think I got really lucky with the roles that I did. And a lot of people, which was unexpected, latched on to Beetlejuice and that look, which was completely not the look at the time. I guess there were more people out there who related to those kinds of characters than I thought. But it’s enormously flattering to be thought of that way. You know it’s interesting, a lot of times back then I did my own hair and makeup. You just didn’t get it done unless it was a really, really big event.”
Check out some of Ryder’s top hair and makeup moments—and what she has to say about them—here.
And now everyone gets their hair and makeup done for every thing they go to.
“It’s so weird! Because even really young people get their hair and makeup done now. It’s very unusual not to. Sometimes I do fear for the very young girls, that they are going to get robbed of what they would do and that chance to put themselves together and discover what they like. Don’t get me wrong, having a stylist and hair and makeup can be very helpful, but I do think it’s important that you are given choices. I feel very lucky that I got to have a little bit of that.”
Go backstage with us to one of Marc Jacobs’ most memorable shows: