What do the Kardashians’ makeup artists and more than 1 million beauty addicts on Instagram have in common? They all have an undying love for Huda Beauty false lashes. And who can blame them? The lashes—created by 31-year-old beauty blogger Huda Kattan—are striking and dramatic. There was only one tiny problem for the Huda-lashes obsessed: Because the company is based in Dubai, it was extremely hard for Americans to snag a pair. “We launched Huda Beauty lashes in 2011, and from the very first day we broke all the sales records in Sephora in Dubai,” says Kattan. “People come from all over the world to go to buy them.”
The good news for those of us without plans to travel to Dubai? Today, Huda Beauty lashes are available in Sephora in America: They’re online now and will slowly trickle into brick-and-mortar stores across the U.S., starting with Sephora’s Times Square location in November.
Kattan’s classic favorite natural-looking lash sets (Giselle, Claudia, and Marilyn) will be available, as well as a handful of new lashes (Scarlett, Carmen, Lena, and Sasha) that were made just for the U.S. launch, and each pair costs between $18 to $20.
Feeling intrigued, if not a little nervous to try Huda Beauty lashes? Don’t worry, so were we. That was until we saw how amazing (and natural!) the Marilyn lashes looked on our research editor Lauren Hubbard:
She reported that the application process was pretty easy and thought that the only semichallenging part was measuring and fitting them to her eyes. “I was afraid of taking too much off, so I ended up not cutting enough and then had to take the first strip off again and retrim it,” says Hubbard. But once you’ve mastered that, they stay on, they’re comfortable, and Hubbard says that they’re sturdy enough to use a second time around.
And if you want the lashes to look as natural as possible, try this tip from Kattan: “A lot of people are scared, so they tend to lay the lash downward so it’s almost sitting on the eyelash line, and then there’s a separation between their own lashes and the fake lashes,” she says. “You just have to push the lash down onto your lash bed when you’re applying it. Then it looks more natural.” Our prediction: Americans will be sporting extra-sultry lashes this holiday season.
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