If you don’t know Mariale Marrero (or Mar, as her friends and fans call her) yet, you’re going to very soon. The Venezuela-born beauty guru has two million Instagram followers, and more than four million subscribers on her Spanish YouTube channel. She also has an English channel where she boasts one million followers. Marrero has been vlogging for about seven years, about beauty and lifestyle, all while also finding the time to get her B.S. in Biology from Venezuela’s Simón Bolíver University. Yeah, she’s the real deal. She’s previously partnered with brands including L’Oreal, Smashbox Cosmetics, Colourpop and Bellami Hair in the past, but recently decided to take her biology background and love for lipstick into the factory to create her very own makeup. One year later, the Mariale Lip Kit was born, in collaboration with IGXO Cosmetics.
Marrero is starting out with three shades of the matte liquid-lipstick-and-liner duos. First is Karma, a bold burgundy hue. Next is Bom Bom, the bright pink you see in her photo above. And lastly is Tako, a natural mauve shade. Each comes in bright pink, girly packaging that fits so well with the star’s bubbly personality.
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We caught up with Marrero via e-mail to get all the scoop on this exciting launch.
How did you use your background in biology to create the lip kit formula?
At university, I was really fortunate to be in a department with teachers who understood, embraced, and encouraged my two passions: makeup and biology. I remember working on a special microbiology project in school, where I got to sample bacteria on makeup brushes and create a video about it — it’s even still up on my first YouTube channel today! It was such a cool opportunity, because my teacher specifically assigned the project to me because she had heard about my YouTube channel and wanted me to know I could do anything I dreamed of from the lab to the screen. And now, with my lip kits, I get to do exactly that. When developing the lip liners and liquid lipsticks, I made sure that all of the ingredients in the formulas were perfect in order to get that rich, hydrating feel, while still providing the perfect matte finish – which is something I haven’t been able to find in other formulas and products currently on the market. I’m so proud that all of my years of passionate studying and learning about organic chemistry and cell tissues have paid off in so many amazing ways, allowing me to create the perfect lip kits for my audience.
How is your lip kit different from others on the market?
My followers have been asking me to create a cosmetics line for a really long time but I didn’t want to jump into anything until I knew I could give them something that would be different from everything out there. I believe the most important thing is the formula; I worked so hard to make sure it was completely perfect, especially for anyone out there with dry lips like mine. I felt like every time I tried a matte lipstick I would end up taking it off minutes later because my lips just felt too dry and looked cracked. With this formula, my lips feel hydrated, even hours after the first application.
What brands or people inspired your collection?
I’m really so inspired by all my followers. Everything I did was thinking of them and what I thought they would like. Every step of the way they helped me without even realizing it. I would post about the colors and they would ask me, “What lipstick is that?” and I kept thinking, I can’t wait to tell you!
What’s next from the line?
I really hope to branch out into more colors and different products. I’m already getting requests for shadows, highlighters, and lashes. I’m just so honored people have liked what I have done and want to see more of it.
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