When your career has included positions like chief marketing officer at Estée Lauder, president of Prescriptives, Vogue beauty editor, and president of Ralph Lauren fragrances, chances are you’ve picked up a few valuable beauty tricks along the way. In her new book, Toss the Gloss (Seal Press), industry expert Andrea Robinson shares her insider tips for looking your best in your 50s and beyond.
Stick with the basics. “I think there a lot of products that are unnecessary,” says Robinson. “That’s what marketing is all about—making women think they need something that they never knew they did.” Instead of purchasing a dozen different items, Robinson recommends sticking to the essentials: retinoids; SPF; a facial cleanser; and moisturizer. “A good [one] will moisturize the neck, under the eyes, and the skin on your face.”
Update your palette. Your color palette, that is. For example, when your lip line begins to change and “those nasty little vertical lines” appear, dark lipsticks can look harsh and aging. A flesh-tone liner and creamy, neutral lipsticks are the most flattering options. Also, “you have to be careful with color around the eyes,” says Robinson, who warns that bright shades, like blue and yellow, tend to emphasize lines rather than the eyes themselves.
Add cream. “Powdery blush can go right into uneven patches on the skin,” says Robinson, and powder eye shadows can settle into fine lines. “Creams, in general, work better on mature skin,” so look for soft, hydrating textures.
Find your signature scent. Robinson encourages everyone to experiment with fragrance, but “at a certain point in time, it’s great to find a signature,” she says. “You have an aura that is always around you that people identify and those who care about you can always associate with you. That’s kind of great,” she says.
Redefine beauty. “Youth is not the magic potion,” says Robinson. “When I think back to all the experimentation I did when I was young, I don’t think I looked very good a lot of the time. Now I know exactly who I am. I feel like I’ve found my groove.” For Robinson, it’s about getting better with age, not wishing you were younger: “The more you know yourself, the more beautiful you become.”
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