Your next Target run is about to get a lot more green. Beginning January 21, two all-natural beauty brands, Captain Blankenship and Meow Meow Tweet, will officially be stocked on the mega-retailer’s shelves.
Captain Blankenship, best known for its hair-care products (like the Allure editor-loved Captain Blankenship Limited Edition Mermaid Magic Sea Salt Shimmer Spray Sampler), is rolling out a specially crafted collection just for Target. The line, aptly named Sailor, includes four skin-care products (a cleanser, toner, moisturizer, and a gentle resurfacing mask) and one hair-care product (a sea salt hairspray), and range from $15 to $20. “If you’re on a ship with your partner or your family, what are the five products that you would bring for all to use?” says founder Jana Blankenship, of the inspiration behind the pared-down, cruelty-free Sailor line.
But what separates Sailor from Captain Blankenship’s already-existing line (aside from pricing) is its scents. The OG collection features notes of rose, citrus, and palmarosa, while Sailor has a crisp, clean aroma (think: basil and witch hazel), which makes the little accessible for everyone, says Blankenship. Our favorite picks from the new line? The Sea Mist Refreshing Toner ($15), which smells like a hand-crafted gin and tonic and is made with zesty blood orange and soothing aloe vera, and the Smooth Sailing Gentle Resurfacing Mask ($20), made with natural exfoliators organic pineapple, papaya and apple extracts, which brightens dull skin.
The all-natural fun doesn’t stop with Captain Blankenship. Meow Meow Tweet, a small-batch, organic, skin-care company from Brooklyn, will also be dropping in Target stores (and online) this month. Starting with its four best-selling products — Deodorant Sticks ($20) in both Lavender Bergamot and Eucalyptus Lemon, Grapefruit Baking Soda-Free Deodorant Cream ($14), and Tea Tree Charcoal Facial Soap ($12) — the vegan, cruelty-free brand will be available at 440 Target locations.
For Meow Meow Tweet, each product is developed and made as if they were a modern (and no doubt highly-Instagrammable) culinary dish with skillful sourcing of quality ingredients to the beautifully-scented final creation. By launching in Target stores, Meow Meow Tweet founders Tara Pelletier and Jeff Kurosaki hope to make green beauty seem more accessible for everyone — on any budget.
“You’ve heard of the food desert concept, where neighborhoods have little to no access to healthy food,” says Pelletier. “Green beauty is no different. Positive change starts with a choice. The more access that folks have, the better choices they can make.”