When you hear the words “prestige beauty” it’s likely that some seriously high-end buys come to mind. Maybe a KKW fragrance, or a high-tech skin device. Call me a skeptic, but deodorant is probably not among your prestige product imagery. Prepare to be shocked: This deodorant is the best-selling prestige body product in the U.S.
According to a study from NPD Group, a consumer insights and research organization that’s been doing beauty market research since 1996, the No. 1-selling prestige body product in the U.S. is Donna Karan Cashmere Mist Deodorant ($27), as originally reported by New Beauty.
Yep, deodorant outsells all the other fancy-schmancy products you can get for your body. In fact, New Beauty reports a bottle of Donna Karan’s super-luxe deodorant is sold every two minutes in the United States.
With all the high-tech advances in skin care and skin tech for your body, it’s hard to believe that a deodorant mist is still reigning supreme. But it is a luxury deodorant. As the name suggests, Donna Karan’s formula goes on like a cashmere sweater for your pits, leaving behind notes of sandalwood and orchid.
When you think about it, it does kind of make sense. While some prestige products feel like outright splurges, everyone does technically need deodorant. It’s a little serving of daily luxury that might be easier to justify than a fragrance or pricy body oil you don’t technically “need.”
Consider this your excuse to rethink your drugstore deodorant and upgrade the way you prime your pits.
For more deodorant:
- Secret Just Launched Tiny Deodorants and They Are So Cute
- This Natural Powder Deodorant Changed My Life
- The Surprising Deodorant Trick That Keeps You Smelling Fresh All Day
Now, see 100 years of skin care: