Dove Issues Statement Following Backlash for Racist Ad Posted to Facebook

Dove, the skin-, body, and hair-care giant, is currently under fire for a recent advertisement.

The advertisement, which depicts a black woman becoming a white woman after using one of the brand’s body washes, has received much — and immediate — backlash since its Facebook debut earlier this week.

Almost immediately following the now-deleted post, consumers took to Twitter to share their dislike for the ad, leaving comments such as, “Lol did this even look right to y’all? I mean your whole team sat down and cleared this bullshit right here? How?,” and “Oh I’m aware of this and the apology that followed. That’s why their recent ad won’t fly with me and neither will the apology.”

Soon after the ad went live, Dove issued a statement, apologizing for the “offense it caused” after “missing the mark.” “An image we recently posted on Facebook missed the mark in representing women of color thoughtfully,” the brand posted to Twitter. “We deeply regret the offense it caused.”

Unsurprisingly, consumers are still upset following the apology — and continue to share their dissatisfaction with the brand via social media.

Allure has reached out to Dove for comment but did not hear back as of the time of publishing. We will update this post as more information becomes available.

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