Exclusive: Frank Body Coconut Body Balm Launches Today

Frank Body, the Australian body and skin-care brand that brought you its cult-favorite Coffee Scrub, is now offering you a little piece of tropical oasis with its new Frank Body Coconut Body Balm. If you’re new to Frank Body, here’s what you need to know. They have a crazy-loyal Instagram fan base of 689,000 followers and they’re known for natural products that work, cheeky memes, and pink-tinged snaps of beauty babes. People also might have gone crazy for the coffee scrub because it looked really funky—kind of like ants, or freckles, or, uh, coffee grounds—in internet selfies. (Visit the hashtag #thefrankeffect if you need a refresher.)

But let’s get back to the topic at hand. The Frank Body Coconut Body Balm multipurpose moisturizer is made with coconut oil to soften, squalane to improve elasticity, and jojoba oil to hydrate all over—on limbs and even split ends—nipping dry, itchy skin and straw-like strands in the bud for good. Bonus: It leaves behind a sweet but not cloying coconut scent after every use.

Just like its caffeine-packed predecessors, the Coconut Body Balm is also taps the zippy bean, only in this formula, it’s less gritty Instagram-ready. Arabica coffee seed oil is swirled in the balm as a means of stimulating collagen production. If you’re skeptical of this claim, we’ve reported extensively on the real-deal benefits of caffeine on skin.

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Courtesy of brand

Our guess is that the Frank Body Coconut Body Balm will be a smash hit because of its crazy versatility. One, your split ends are sealed, your cuticles softened, and your legs less craggy, the coconut elixir can be used on your face as both a daily moisturizer and a highlighter to give cheekbones a subtle sheen. So hear us when we say: You’re going to want to keep at least one tube bedside all winter long.


This is Jessica Alba’s favorite body scrub:


You can officially add the Frank Body Coconut Body Balm to your everyday arsenal, beginning today, for $24.95 a tube at frankbody.com.

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