Gillette Launches New Razor Designed for Assisted Shaving

Shaving can be pretty tricky, even for those of us who’ve been doing it for years. I’ll admit that I sometimes end up with unfortunate knicks around my knees and ankles, and I’ve been shaving my legs since I was about 13 years old. So I’d imagine attempting to help someone else shave would be an even more intimidating experience, but it’s one many caregivers do for folks who need assistance every single day.

And until now, there hasn’t been much improvement upon the design of the razor for this specific group of people. However, Gillette is hoping to change that with TREO, the first razor designed to offer a safer, easier, and more comfortable shave for anyone who can’t shave on their own.

The TREO is different from typical razors in a number of ways. For one thing, the blade is designed to provide a safer shave by preventing clogging. The handle is also revolutionary, and is said to operate like a paintbrush. It has a unique divot for control and comfort, which both helps those providing care and those being cared for. Perhaps the coolest design aspect of the TREO is that it’s made with shaving gel built right into the handle (!), which provides moisture and helps eliminate excess mess. Cool, right?


Right now, the Gillette TREO is still in the pilot program, which launches today. Those who are interested in the TREO can sign up to request a free sample here; just not there are only 50,000 units available — and Gillette says they’ll be available while supplies last. Meaning, if you want one, you may want to act fast.



  • The Beauty Blogger Shaving Cream Hack the Internet Is Freaking Out Over
  • Should I Shave My Head to Make My Hair Grow Back Healthier?
  • OM4 Men Is Selling a Shaving Cream With a Surprising Double Purpose

Now, watch 100 Years of hair removal:

Follow Rosemary on Instagram and Twitter.