Sure, Kim Kardashian West seems like someone who might drop bucketloads on an extensive beauty routine — and she does. The KKW Beauty mogul recently revealed this past April that her full skin-care routine is made up of 17 products and rings in at a whopping $4,500 (that’s more than double an average month’s rent in New York City, FYI). Then again, the mom of three has proved she’s not one to discriminate when it comes to price tags, sharing earlier this year that one of her go-to skin-care staples is a $9 bottle of The Ordinary’s Retinoid Serum.
As it turns out, Kardashian West has even more budget-friendly favorites up her sleeve and she took to her app to break them down for us. “I wanted to share some of the best drugstore [skin-care] products [because] you can still find really effective items without having to spend a lot of money,” she writes. “Just remember that consistency is key! If you use the products regularly, you’ll see better results.” And she’s not wrong.
Her list of drugstore gems includes just six products, some of which are top sellers and Allure Best of Beauty Award winners. RoC Retinol Correxion Deep Wrinkle Anti-Aging Night Face Cream ($13), for instance, is a five-time Best of Beauty Award-winning moisturizer that works to smooth fine lines while you snooze. Cetaphil’s Daily Facial Cleanser ($10) is another classic, ultra-gentle face wash beloved by beauty editors and Allure readers alike.
When Kardashian West feels like using a drugstore face and eye cream, her duo of choice is Olay’s Regenerist Whip Facial Moisturizer with SPF 25 ($25) followed by Neutrogena’s Hydro Boost Eye Gel-Cream ($13), both of which have earned spots on editors’-favorite lists.
Basics aside, when Kardashian West wants to treat herself, she reaches for Bio-Oil ($8), a featherlight oil-based moisturizer that can be used on the face and body to fade the appearance of scars and stretch marks.
Finally, to amp up her skin’s glow between nighttime facials, she relies on Pond’s Hydrate + Glow Sheet Mask ($2), which contains complexion-soothing papaya extract, vitamin B3, and vitamin E to enhance radiance and hydration.
Now, is anyone else feeling a trip to Target soon?
Read up on the latest KKW Beauty news:
- Kim Kardashian West Reveals Every Eye Shadow in the New KKW Beauty x Mario Palette
- See the New KKW Beauty Nude Lipstick Collection in All Its Neutral Glory
- Kim Kardashian West Posted Another Nude on Instagram to Celebrate the Launch of KKW Body
Now, watch as Kim Kardashian West’s hairstylist breaks down her most iconic looks:
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