Paris Hilton is Launching Skin-Care Collection Called ProD.N.A.

Paris Hilton has had quite a busy year so far. Somehow, between getting engaged, releasing a new single, and touring around the world to promote her latest of 20-something fragrances, Platinum Rush, she also managed to collaborate with scientists on a new line of skin-care products called ProD.N.A. That’s right, I said collaborate with scientists, or as the press release for ProD.N.A. reads, “Paris has literally met with world-renowned chemists to tackle select beauty concerns that have previously only been met with products that produce minimal results.” Literally.

Seemingly unrelated to her existing makeup brand Paris Hilton Cosmetics and apparently a sharp turn from the only other skin-care product with her name on it, a sold-out Unicorn Mist rosewater, ProD.N.A. centers on a proprietary complex called GenoMatrix, which, according to the brand’s press release, “utilizes a DNA repair enzyme found in a strain of microalgae sourced from the Mediterranean Sea, providing a natural solution to aging skin.” The theory behind ProD.N.A. is that because the body replicates its cells without differentiating between healthy and damaged ones, its formulas are needed to repair DNA at the cellular level before your skin can replicate the damaged cells. In addition to the microalgae enzyme purported to prevent damaged-cell replication, there are well-known ingredients like hyaluronic acid and vitamin C-rich kakadu plum in the line’s four initial products: Dual Action Cleansing Gel, Lift & Firm Eye Cream, Advanced Recovery Serum, and Face & Decolletage Cream.

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Now available on parishiltonskincare.com, which previously sold just the aforementioned Unicorn Mist (and still has an FAQ section for it despite it no longer being available), prices of the products range from $29 to $115, the Advanced Recovery Serum being the most expensive. No word yet on if the line will expand to include additional products, but we’ll be sure to post an update as soon as we know what else might be coming from ProD.N.A.


More on Paris Hilton:

  • Paris Hilton Went Full American Beauty on Instagram
  • Paris Hilton Dressed Up as Kim Kardashian’s Doppelgänger
  • Paris Hilton Claims She and Britney Spears Invented the Selfie

Now watch Rihanna’s makeup artist break down her makeup looks:

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