Back in February, we introduced you to Biossance, a natural skin-care line formulated with the green beauty world’s new miracle ingredient, squalane — a plant-derived, animal-free version of squalene — and ever since then, the brand has had trouble keeping its products in stock (a problem we’re sure it’s happy to have).
According to Biossance, its recently launched Squalane + Peptide Eye Gel has been flying off Sephora’s virtual shelves since its initial stock date in March. And it turns out, that’s not just a marketing ploy — the Squalane + Peptide Eye Gel is actually selling out so fast it’s constantly labeled as “Out of Stock” on the beauty retailer’s site. “We launched in March and have sold out four times since,” Caroline Hadfield, senior vice president of the brand’s parent company, Amyris, tells Allure. “We had four units left in our own Biossance.com stock on Thursday.”
Sephora reps recently confirmed to Allure that, yes, it’s true — Biossance’s unscented eye cream is a continual best-seller. For good reason, too, as the hydrating under-eye treatment is made with a mix of squalane and Swiss apple stem cell extract to target dark circles and eliminate excess puffiness. It’s loaded with texture-smoothing niacinamide and soothing cucumber extract, making it the ideal year-round eye treatment. “People are always looking for an eye gel,” says Hadfield. “And this one is weightless and it actually performs.”
After shipping more units to Sephora last Friday, Hadfield can confirm re-stockage is well on its way, which means if you haven’t already, you’ll soon be able to sweep up your own Biossance Squalane + Peptide Eye Gel for $54 at sephora.com. But take our advice — hurry!
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