Gone are the days of spending hours moseying down the drugstore beauty aisle in search of an elixir specific to your skin’s needs. At least, that’s what one new innovative online tool, L’Oreal Skin Expert/Paris, which will take the hassle out of finding a magic potion that manages to fight dry patches and combat that oily T-zone.
With the goal to help women of all ages customize their skin-care routines in just a few clicks, the beauty giant just launched an interactive online tool offers up an easy solution to finding specific-to-your-skin product recommendations, based on the results of a short quiz. Share your age, skin concern, and overall skin-care philosophies and goals from a slew of options. When we took the L’Oréal Skin Expert/Paris survey, we finished it in under two minutes—less than the time it takes to watch a cute puppy video—and were offered a tailored list of L’Oreal products to meet my needs, including face wipes, creams and serums. While the technology is cool, is it’s actually not the technology that’s the most impressive. Rather, it’s the forward-thinking idea that not all of us approach taking care of our skin the exact same way. The anti-aging cream that works for your best friend might not be as interesting to you as daily sunscreen.
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“L’Oreal Skin Expert/Paris reflects how we begin with deep and thorough research around women and their skin-care concerns,” Rocio Rivera, a neurobiologist and scientific communications director of L’Oréal Skin Expert /Paris, said in a statement. “We know that women today are not hiding their age—they are embracing it in new ways. Our goal is to provide innovative tools and products that help women age beautifully and discover a new sense of self-worth.”
This open-arms take on aging, while not completely new, shakes up an industry where staving off the fine lines and wrinkles that come along with the passage of time ranks supreme. Now, no matter your age—and whether or not you’re in the market to prevent or diminish signs of aging—L’Oreal wants to make your life easier in just a few flicks of the wrist (er, keyboard) by expanding education around skin care and normalizing the aging process. Because we already dispelled the beauty myth behind aging, and we know aging is, well, just beautiful.
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