Kristen Bell didn’t become a Neutrogena brand ambassador by having not-great skin. So when I heard that she plans to skip a full seven days of face-washing, my reaction (as an obsessive skin-care ritualist myself) included both a furrowed brow and confused head tilt. But then I found out that it’s all a part of a really great cause—the Neutrogena Naturals #WipeForWater campaign—and everything started to make a little more sense. I caught up with the star this morning (while she happened to be on set in Atlanta shooting a film with Melissa McCarthy, NBD) to find out more.
Starting today, Neutrogena Naturals is launching a campaign to cut down on water usage. For every person who pledges to clean her face without using water, the brand will donate $1 to the Nature Conservancy to support water conservation (up to $50,000). The brand is also promoting their new Purifying Makeup Remover Towelettes, which are supposed to be more environmentally friendly than washing your face with water because they’re made from 100 percent renewable fibers and are biodegradable. The campaign is pretty timely, starting just a day after California governor Jerry Brown announced state-mandated restrictions on how much water people can use to help cope with the historic draught.
Here’s what Bell had to say about the campaign:
Do you really plan to go for a full week without washing your face? “I do! It’s actually proven to be a lot more efficient for me, since I’m a new mom and have a bunch of little ones. I’m always looking for ways to cut corners that don’t sacrifice the things I need. Sometimes, at the end of the day, I’ll just pass out in bed, and I don’t want to get up and wash my face. Having these right there on my nightstand and knowing they’ll work just as well [as washing my face] is just a really nice option to have.”
What are some other easy ways you’ve been trying to help save water? “I’ve been working really hard at keeping my showers to a minimum. I love relaxing in the shower, but it’s actually helped me streamline my day with my kids. I know I have a commitment to a shorter shower, which means my morning or nighttime routine will be simpler, which means I have five extra minutes with my kids per day.”
Head to wipeforwater.com to find out more about how you can get involved.
For more on Kristen Bell, check out:
• Kristen Bell on Posing Naked for Allure
• Kristen Bell on the Veronica Mars Movie, Her “Tortured” Haircut, and Early-2000s Fashion
• Look We Love: Kristen Bell’s Laid-Back CMT Awards Style