Rihanna isn’t a beauty chameleon, she is *the* beauty chameleon.
One day it’s Bantu knots and a gothic lip, another it’s long, PSL-hued frizzy curls paired with a hot pink pout. RiRi is an ever-changing hair and makeup icon, and now she’s spreading the wealth.
According to The Hollywood Reporter, the 27-year-old is expanding her empire by starting her own beauty and stylist Agency, Fr8me, with managing partner Benoit Demouy.
“Hair, makeup and styling play an important role in creativity,”she explains. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”
RiRi already has a laundry list of talent signing on with her, including her makeup artist Mylah Morales, Taraji P. Henson’s stylist Jason Bolden, Fergie’s hairstylist Patricia Morales, and the Smith family’s Marcia Hamilton.
“We are lucky enough to have some of the best artists at Fr8me,” adds Rihanna. “But I also have a soft spot for finding new talent with extraordinary skills!”
Much like she discovered BBHMM video star Sanham, Rihanna and her squad will be looking to Instagram for hidden talent. “We’re concerned with social media, too—we’ll take a makeup artist with 500,000 followers over someone else,” says Demouy.
In addition to Fr8me, the singer has also started a photo agency cheekily named A Dog Ate My Homework, which will rep Erik Asla and Deborah Anderson. In other words, RiRi is taking over the creative world as we know it and we’re NOT mad.
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